How Large is the Industry?

Youth sports is a huge business, with more than 60 million participants annually in the United States, according to a study by the National Institutes of Health, and it generates billions of dollars in revenue. Families spent an average of $693 per child on youth sports in 2019, according to a survey by The Aspen Institute and Utah State University’s Families in Sport Lab.

Regardless of the economy, sports are among the few things with evergreen popularity with children and teenagers. The chance to hang out with friends, to be active, and to have fun has universal appeal and serves a core need in the community.

Because parents view youth sports as a necessity rather than a luxury, our model has performed well in both challenging and healthy economic conditions. Because kids tend to come back year after year and play multiple sports, franchise owners have strong opportunities for recurring revenue.