Marketing Guidance and Support
Building Your Game Plan
To help our franchise owners with local marketing, we have compiled our most successful franchise marketing strategies into what we call the “Winning Game Plan,” which is a step-by-step blueprint filled with cost-effective ways to reach target customers through local businesses, schools, community events and online marketing. We’ll teach you how to market, when to market and how to measure the results.
“We’re out there pounding the pavement, we’re out there at any event where we can set up a table and pass out flyers,” says Detroit-area franchisee Joe Russo. “Any place that we can go and get the word out about our programs, we take advantage of it.”
We begin by analyzing your market and identifying the areas with the highest concentration of potential customers. Armed with the knowledge of where to market, i9 Sports then provides you the business model with all the resources and tools you need to aggressively market your business locally. Through our web portal, you can access i9 Sports-branded templates that can be customized for your flyers, postcards, emails, presentations, banners, business cards, stationery and more.
Community involvement is also crucial for building awareness and goodwill among your customer base.
“We partner with some of the elementary schools to provide them some assistance, and in return, we get to participate in activities with them like fall festivals,” says Atlanta-area franchisee Craig Magram. “We work with some business owners in the area to do cross-promotions. Pizza places or haircut places fall right into our market base. We’re all about kids and marketing to the moms.”
